The Shamsha Hashwani label epitomizes the essence of the powerful, contemporary and sophisticated woman who is deeply inspired by tradition, thus, creating an inspirational fusion buoyed by versatility and a timeless elegance. The first Shamsha Hashwani designs were made in her home and as demand outpaced production, the team of only a handful of artisans — beaders, embroiders, tailors— became a strong team of 150, that now create in the Shamsha Hashwani Atelier located in Karachi. Shamsha Hashwani designs are known, foremost, for their intricate workmanship and embroideries that bridge both the contemporary and traditional artwork. Each of her masterpiece shawls take eight months to one year of continuous handwork by the same handful of artisans, who are dedicated to their own specific intricate beading, embroidery, and sewing.
“I want to offer something worth remembering, something that lasts. I endeavor to make the best quality produce I can.”
Shamsha is guided by the importance of loving what she does and designing is her happy place. In 2015, Shamsha participated in her first fashion show at the Ponds Lustrous Runway Show, in her hometown, Dhaka, Bangladesh. Her bridal runway debut was with the collection, “A Mughal Mirage” at PFDC (Pakistan Fashion Design Council) L’Oréal Paris Fashion Week in 2016. She introduced her line of hand-embroidered shawls, considered by many, to be her breakout moment. The following year, she showcased “Kolpona”, a collection at PLBW (Paris L’Oréal Bridal Week) in 2017. This collection was a tender ode to her birthplace – Bangladesh, and a poignant reminiscence of her love for Bengal’s rich culture, art, history and its colonial influences. The brand Shamsha Hashwani has also held several successful trunk shows in Pakistan, Bangladesh, UAE and the United States.
“My creations are a reflection of who I am as a person, and who I strive to be. My goal is to establish the brand as one of the top international couture houses, offering both traditional and contemporary produce for a diverse range of individuals.”